Description
Popbrain for WooCommerce connects your WooCommerce store to your Popbrain account so you can measure exactly which ads and campaigns drive sales.
Enter your Popbrain Advertiser ID once, and the plugin automatically tracks key store events — page views, product views, add-to-cart, checkout, and completed purchases — and sends conversion and revenue data to Popbrain in real time, with ad-click attribution built in.
Features
- One-click setup — enter your Advertiser ID and tracking starts. No theme edits.
- Full-funnel tracking — page views to purchases.
- Ad-click attribution — captures the ad clickId from landing URLs and attaches it to every event, so you know which ad drove each sale.
- Real-time conversion and revenue data sent to Popbrain.
- Reliable add-to-cart tracking (works for both AJAX and single-product pages).
External services
This plugin connects to Popbrain (https://popbrain.ai), a third-party advertising/analytics service, to provide conversion tracking and ad attribution.
When a visitor browses your store, the plugin sends store event data to Popbrain’s servers at https://server.popbrain.ai. The data sent for each event may include: the event type, the page URL, the store domain, order value and currency (for purchases), and an advertising click identifier (clickId) captured from the visitor’s landing URL. No sensitive personal data such as names, emails, or payment details are sent by this plugin.
This data is used solely to attribute conversions to your Popbrain ad campaigns. Data is only sent after you enter your Advertiser ID and activate tracking.
- Popbrain terms: https://popbrain.ai/terms
- Popbrain privacy policy: https://popbrain.ai/privacy
Screenshots
Installation
- Upload the plugin files to the
/wp-content/plugins/popbrain-pixeldirectory, or install the plugin through the WordPress Plugins screen (Plugins > Add New > Upload Plugin). - Activate the plugin through the Plugins screen in WordPress.
- Make sure WooCommerce is installed and active.
- Go to WooCommerce > Popbrain for WooCommerce and enter your Popbrain Advertiser ID.
- Click Save. Tracking starts immediately.
FAQ
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Where do I find my Advertiser ID?
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In your Popbrain account settings at https://popbrain.ai.
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Does this require WooCommerce?
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Yes. Popbrain for WooCommerce tracks WooCommerce store events, so WooCommerce must be installed and active.
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Do I need to add any code to my theme?
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No. Installing the plugin and saving your Advertiser ID is all that’s required.
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What data does the plugin send?
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Store event data (event type, page URL, store domain, order value/currency, and an ad clickId) is sent to Popbrain to power conversion tracking. See the “External services” section above for details.
Reviews
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Contributors & Developers
“Popbrain for WooCommerce” is open source software. The following people have contributed to this plugin.
Contributors
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Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.0.1
- Redesigned the settings screen: branded header, connection status, a list of tracked conversions, and a verification section.
- More reliable add-to-cart tracking, including on single-product pages.
1.0.0
- Initial release: full-funnel WooCommerce conversion tracking with ad-click attribution.